Blue and very fashionable
Carlsberg asked us to help them introduce a foreign beer to the Danish market, where there was really no demand for one. We made a digital brand strategy for 1664 Blanc, prioritizing brand awareness through partnering with influencers on social media.
Launch events with famous DJs, outdoor events, beer tastings, collaborations at fashion week and festivals, and a profound Instagram effort were some of the ways the 1664 Blanc greeted consumers.
After only 7 months on the market, 1664 Blanc became the leading wheat beer in Denmark and the third largest foreign special beer brand. Brand awareness rose from 5% to 23%, and 10% of the market would now choose a 1664 Blanc - an 8% increase since the campaign.