The Locker room
The 2018 Football World Cup marked Carlsberg’s 40 years as a supporter of the national Danish team, and as a sponsoring partner of the DBU. To celebrate, we made the 2018 Carlsberg World Cup campaign a nostalgic trip through time.
We created a digital experience in the form of a virtual locker room where fans could explore 40 years of Danish football history (without the smell of sweat).
The virtual locker room had almost 200.000 visitors with an average duration of 2 minutes.