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Maersk Drilling - Experience Table — Umwelt

Experience Table

Digital Experience

Maersk Drilling

Unity, Mapbox, 3D Print

The Challenge

Maersk Drilling is one of the world's largest suppliers of drilling rigs. With more than 45 years of experience in the North Sea, Maersk Drilling has positioned themselves as one of the most powerful players in a very competitive market. With an increased focus on digitalizing the business, Maersk Drilling has invested in a wide range of tools and systems that optimize the business and position them towards potential partners, customers and job applicants. The Experience Table made by Umwelt is part of a number of digital assets made for Maersk Drilling.

The Idea

Based on the idea of ​​making an interactive visualization of Maersk Drilling's great operational history, we developed an Experience Table with physical interactive models that gives the user a greater freedom to explore the many different rigs and vessels, as well as their history and technical specifications. Combining the digital with the physical world gives Maersk Drilling a unique sales tool, that perfectly demonstrates their potential in a convincing way.

The application – made in Unity - is built around a large world map where you can see the location on the current active rigs/vessels operated by Maersk Drilling. The map is then divided into regions, allowing the user to zoom into a specific rig/vessel location and thereby read more about its current operation, specifications, past operations and read case stories.

In addition to the digital touch functionality, we produced 3D printed/hand painted models of the individual rigs/vessels. At the bottom of these models there is a unique pattern, that helps the table to identify the specific rig and opens the information window automatically when the model is placed on the screen. Each rig/vessel has a unique QR code that enables users to access and download specific datasheets on the individual rig and sign up for a newsletter. These permissions are collected and can later be matched with Maersk Drilling's CRM systems for any leads.

The result

Since the launch of the Experience Table in October 2018, it has been used at one of the most leading trade fairs in the industry, ONS in Stavanger, and has been used to position Maersk Drilling as a digital first mover in connection with visits by TV2 News at a press day in connection with the IPO. The table is currently located in the lobby at Maersk Drillings Corporate HQ in Lyngby, Denmark.